Being basically a businessman rather than an engineer, before leaving General Motors, Durant took with him a promising and interesting development of the car, on improvement of which he invited to work the popular racer Louis Chevrolet, who gave the new company his famous sonorous name.
The first model, the Classic Six, is a spacious five-seat sedan with a six-cylinder engine with a capacity of 30 horsepower, with electric lighting, four doors, a convertible top, a windshield, and in addition, a personal set of tools, was introduced in But the first models of success did not have, since the price was very high. For example, the then popular Ford-T cost five times cheaper.
William Durant realized that the key to success lies not in the luxury of the car, but in its simplicity and cheapness. He moved away from the production of chic models and began the production of inexpensive 4-cylinder machines — an open passenger car Baby Grand and a sports Royal Mail.
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It was on these models that in the first time the famous Chevrolet logo appeared — a bow tie. In Chevrolet was created on their base this was its original price , which brought the company a great reputation. These cheap, but reliable cars have become as popular as the Ford.
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It was with the th model that the specialization of Chevrolet began on the cheapest and simple cars that brought it worldwide fame. In , the company has its own engine, a V-shaped 8-cylinder, but at that time it did not find enough demand. Dynamic, diverse and well-sold Chevrolet models brought financial success to Durant who managed to regain control over General Motors and in joined the company Chevrolet, whose products for many years became an ornament of the production range of the corporation.
Engineers and designers of Chevrolet have done a lot for the development of the world automotive industry. In this department in the first car equipped with an air-cooled engine was produced. In , Chevrolet produces the first Corvette Corvette car with a fiberglass body, which is regarded as the first attempt to create a purely American sports car equipped with a modernized Chevrolet engine with a working volume of 3.
In addition, the old automatic transmission was replaced by a mechanical one. In , there were new all-wheel drive off-road vehicles Blazer and Suburban, and in , Blazer released a new design.
Now the famous branch of GM — Chevrolet produces dozens of models of cars of any class and type in many countries. The light appears models Aveo, Spark, Lacetti, Rezzo.
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